JustKidding WebShop Opening Party

It's JustKidding WebShop opening party! And you are all invited! Invite all of your friends to our big opening party, too!

JustKidding WebShop

At JustKidding WebShop we offer various products and services. JustKidding has organisedits products in a number of categories: TRANSPORT, FURNITURE, ACCESSORIES, FASHION and BABY CARE.

Hip, innovative and, above all, quality products that appeal to trend responsive, modern parents; this is the premise through which JustKidding brands are chosen. Although most products are positioned towards to the high-end of the market, a range of mid-market and value for money options support the portfolio, primarily in the Interior Design Accessories and Fashion categories.

JustKidding and, threfore, belonging WebShop, basically has one supplier: its parent company DutchKid FZCO. The concept is build around the portfolio of brands exclusively distributed by DutchKid, complemented by a handful locally sourced products. JustKidding has also developed its own private label -JustBasics -featuring a range of core baby and young child products, covering the absolute daily necessities.

DutchKid represents a portfolio of brands that typically covers about two-third of the turn-over in European high-end baby stores. It is unique in the world for one distributor to hold such a portfolio. This portfolio is one of the key pillars underpinning the JustKidding success and it's WebShop. The portfolio is constantly monitored and updated. New brands are sourced, that complement the existing product range.

JustKidding product categories

Transport

This category basically includes all strollers and safety car seats. In the stroller segment, JustKidding offers a number of different options, ranging in price from mid market to high-end. JustKidding was the first to introduce the ‘Bugaboo’brand -the leading mobility brand, which is exclusively distributed by parent company DutchKid. Bugaboo is one of JustKidding’s anchor brands, and contributes substantially to total turn-over, including one from our newly opened WebShop.

Car seats are another important part of the Transport category, and JustKidding is looking at ways to further promote the use of this product in the Dubai market and beyond. Our WebShop opening party is one of the ways. Although regulated by law, the use of safety car seats doesn’t seem to be enforced enough.

Furniture

Apart from several popular brands from Europe (Stokke, Leanderform, Bopita) and North America (Nurseryworks,Oef) JustKidding also produces a number of furniture items under private label and offers it via it's WebShop.

The Transport and Furniture segments in the product mix form the back bone of the business model, contributing 70% to the turnover of the JustKidding store model. Big opening party we're throwing here is one of the ways to promote our newly opened WebShop. In Boutiques this contribution is bound to be lower, as Fashion and Interior Design Accessories will be more fast-moving (being predominantly impulse purchases).

Accessories

In a JustKidding Store furniture is displayed in a number of dedicated baby show rooms. All accessories like bedding, pillows, light fixtures, aswell as interior finishes like wallpaper, curtains, upholstery, and flooring, displayed in the rooms, can be found in the central market place, around which the rooms are situated. Also, all our products can be viewed in our WebShop, one we arranged this opening party for. A resident interior design consultant is at hand for any assistance in picking the right selection for each household. JustKidding also prides itself on its selection of storage solutions, helping parents to keep their house organised.

Fashion

JustKidding WebShop introduces a number of hip fashion labels from Europe. From the very chic and romantic ‘Jottum’label, to the more pragmatic ‘Imps&Elfs’and funky Italian ‘Bengh & Borz’and Madonna’s children collection ‘The English Rose’. Every year a selection is made from the amnybrands exhibited at the worlds leading industry exhibitions.

Baby Care

The things that make parenting…fun, smart and responsible.From ergonomically designed pacifiers, to pvc-free milk bottles, organic towels and bedding… Bring your babies to our opening party.

WebShop Opening Party

Whe're throwing big opening party to celebrate the begining of work of our JustKidding WebShop. This opening party is part of marketing plan to promote our newly opend WebShop. Everyone's invited to became part of our opening party, and they're invitied to invite their friends.

Introduction

JustKidding’s marketing team has developed most of the brand identity and company communications in house. Some of the work was outsourced, such as WebShop opening party viral campaign. Fluena Web Design Serbia was firm that was trusted to do this work for us.

Promotion

The JustKidding promotion mix uses a variety of different channels, including print, radio, tv, outdoor displays and online - like the opening party viral you can view here.

A typical advert for JustKidding shows a key product or sentiment, supported by four small images of products in the other product categories. Images are chosen to attract attention, and the intend to evoke positive emotion from a parents perspective.

WebShop Opening Party Concept

Viral campaign WebShop opening party shows typical page of our WebShop with randomly choosen products throwing a party. It expresses all the joy we felt while creating everything that surrounds our brand today.

Just. magazine

The middle east lifestyle magazine for parents. At the moment this magazine-like brochure is published twice a year, promoting a wide selection of new products against a back drop of lifestyle articles about parents from this region, their unique experiences and viewpoints.

The most recent issue printed a total of 15,000 copies, which were distributed through various channels in the UAE, Saudi Arabia, Kuwait, Jordan, Lebanon and Oman.

The magazine promotes the JustKidding brand and supports its guiding principle of Community Commitment and Parenthood Central.

Besides managing the brand development of JustKidding and the brand distributed by DutchKid, the marketing department also produces (in-house) a lifestyle magazine called Just. (www.just.ae). The magazine informs, entertains and educates, and is a well-received lifestyle magazine.

Online

JustKidding has recently launched its brandnew, state-of-the-art WebShop, which forms the online extension of its store retail model. Supporting it, a opening party viral campaign was launched.

The site reflects the same values as the store concept, as it provides plenty of information and advise on all products featured on line. Some products even links to video footage, highlighting the unique product features.

JustKidding’s online presence will also support its franchise network, as online sales will be supported by the physical store in that respective territory.

Links:

Iverica, univer, MDF, OSB, Masonite vrata, Krono Original laminati, Sajam Gradjevinarstva Beograd Srbija 2009

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Invite Friends to JustKidding WebShop Opening Party

You liked our WebShop and our opening party? We count on you to spread the word. At the end of opening party movie, a 'tell-a-friend' form will appear. Use it to inform any one who you think could be interestd in JustKidding products and services.

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